dial1.jpgDial soap has been a staple in my shower since the pleistocene. Big yellow bar makes for squeaky clean epidermal surfaces, etc.

But wait! What’s this? No more big bar, now a highly compromised size and a fraudulent shape.

Okay. Let me back up a few steps. I’m reluctantly entering the new, underwhelming CVS on Mission and I reach for a value-pack of Dial deodorant soap. I take it home. I open it, and I unwrap the normal-sized packaging.

The bar inside was anything but normal-sized. The once-robust rectangle had been cunningly hollowed out so that there was much less soap. Same basic outline, but much less bulk.

dial2.jpgHow rude!  And no it wasn’t any cheaper. It was simply a new, wimpy bar of soap masquerading as the same old reliable, full-bodied bar of soap.

Not good.